TrustRadius Insights
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
Starting at $25 per month
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What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…
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Pricing
Free Account
$0
Cloud
Pro Plan
$99.00
Cloud
per month
Advanced Plan
$399.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $25 per month
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Wistia Features
- Supported: Customizable Player
- Supported: Calls to Action and Email Collectors
- Supported: Video Heatmaps and Viewing Trends
- Supported: Engagement Graphs
- Supported: Integrations with Other Software and Services
- Supported: Wistia Channels
- Supported: Channel subscribers and email notifications to subscribers
- Supported: Facebook Custom Audiences integration
- Supported: A/B testing
Wistia Screenshots
Wistia Video
What is Wistia?
Wistia Integrations
Wistia Competitors
Wistia Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Frequently Asked Questions
Wistia starts at $25.
Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.
The most common users of Wistia are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.
Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.
Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.
Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.
Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.
Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.
High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.
Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.
Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.
Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.
Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.
In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.
Attribute Ratings
Reviews
(1-25 of 43)Companies can't remove reviews or game the system. Here's why
We use Wistia to host all of our video content. Whether it's our product overview videos, webinar recordings, tutorial videos for our support site or tips and tricks for educators, Wistia gives us the ability to easily add, adjust and track analytics for videos to see how they are performing. Plus, Wistia integrates into our CRM system (HubSpot) to allow us to build follow up emails and outreach plans around user activity like watch times on specific videos, clicks and engagements. With other added features like chapters and transcripts, we can really use the power of Wistia to make our videos as accessible as possible to anyone who is viewing it.
- Wistia provides easy to understand analytics to see how videos are performing and where people are most engaged throughout
- Wistia allows us to make videos more accessible for viewers with captions, chapters and color branding to meet web standards codes
- Wistia now has the ability for us to host our webinars and livestreams all in a single platform
- Wistia still has some work to do on exporting data based on video groupings and time frames but they are improving that over time
We use it to educate and communicate our value in sales and partner development cycles. It addresses both the identification of our target demographic and also the amount of energy it takes to train somebody in person. It has been an effective tool in spreading awareness of our solutions in a scalable fashion.
- Integrate with hubspot
- Be a platform for binge-worthy content
- All branding and customization of videos
- Ability to edit videos directly within the platform
- Ability to edit and manipulate landing pages
- Ability to have better dashboarding of multiple videos
April 26, 2022
Easy and fast to implement on your website
Easy tool to use and implement. Wistia is an excellent solution for hosting your videos and other media needs for your website.
- Hosting video
- Shareable media links
- Video Data analytics
- More detailed data analytics
- More fonts, color and edits on last video screen
April 21, 2022
WISTIA is simply the most powerful and versatile video tool for business. AND super simple to use!
Score 10 out of 10
Vetted Review
Verified User
We use all the marketing and accessibility tools WISTIA offers. From calls-to-action, chapterizing, video SEO, and branding the video controls, we could not imagine a more powerful tool to support our brand and offerings. We teach video production and marketing basics and take the time to teach the difference between WISTIA vs. YOUTUBE vs Vimeo. We are obviously HUGE fans of WISTIA and longtime users. We are super fans of their engaging team. They are a fun and highly creative bunch.
- Video SEO
- Customer engagement and training
- Customizing with branding and accessibility tools
- Leveraging with marketing and engagement tools.
- I really can't think of a single thing.
April 15, 2022
Wistia for the Win!
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and to be able to track views and user engagement. The platform is easy to use and maintain and has integrations with Marketo which we use for our email campaigns.
- Video hosting.
- Track customer engagement.
- Easy to update and replace content.
- Customer friendly.
- Would like to have more drill down statistics on specific videos.
- Wish they would bring back the Gmail extension.
We use Wistia to add videos to our website TutsPlus.com. They do a great job of streaming the videos to the client that uses our site. Their video player works very well.
- Very flexible and usable video player.
- Great streaming server.
- Very easy website to work with.
- Adding lessons to a project isn’t always easy as it adds to the top always and not the bottom.
April 11, 2022
Love, love, love Wistia!
Wistia enables us to easily store, share, and manage all of our video content at Sendible. Previously, we'd use YouTube for hosting (not the greatest, we know), and while it was convenient, it was too distracting for people when exploring our content. Additionally, we'd often re-upload videos when the new version would be available, and for most video hosting platforms, that means losing all the historical engagement data. What's amazing about Wistia is that it takes away the distractions, organises our videos, and allows us to re-upload content while avoiding breaking any links and giving us access to more data.
- Storing content in an organised way
- Ability to quickly and easily host and share branded videos
- Option to re-upload videos while retaining data and without breaking links
- Accurate transcription service
- Great user experience overall
- The Share to YouTube and share to other social media channels feature can be quite clunky.
- Nothing else I can think of. I wish I'd use Wistia more often because it has an incredible amount of useful functionality!
March 29, 2022
Wistia is an amazing video player for any size company
We use Wistia for all of our video hosting needs. We use it to house all of our internal training videos as well as our customer-facing videos. It's been great at helping us stay organized with our different video needs across the organization.
- Version control.
- Marketo Integration.
- Analytics.
- I Wish the Suggested Content Was More Like Youtube.
- Folder structure can make it hard to find things.
- Can sometimes slow site speed on pages that have videos embedded.
November 04, 2021
Beautiful but expensive video player
We used Wistia for branded About Us videos, auto-playing looping b-roll videos, landing page sales videos, and explainer videos on our blog posts. It also helped us get a better understanding of how users were engaging with our videos from an analytics standpoint. I really liked having full control of player customization.
- Beautiful player customization
- Excellent customer support
- Simple interface
- Powerful marketing tools
- Not cost effective for small businesses
- No review features
October 22, 2021
Host videos for pro and forget YouTube bans
Score 8 out of 10
Vetted Review
Verified User
I have a video distributor that allow user to upload videos to social medial like Wistia in one click. so I integrated Wistia to my site and upload many videos to this platform. So I have an experience as a user but also I used their API
- Create channel
- Share videos
- embed video form Wistia to your site with the ability to edit the media player
- More free trial. 3 free videos is not enough to test the service
- improve API
- Give more detail about the service on the home page
We used Wistia internally at our agency, and we also support clients who leverage Wistia as well. We use it primarily for marketing, with a few use cases for recorded sales training and internal video communication. We also use the HubSpot integration were feasible for clients with the Wistia plan to support the integration.
- Video analytics.
- Lead generation.
- They have reduced some functionality over the years while increasing the price.
- Analytics are not available on all plans making it not as valuable to smaller companies.
May 12, 2021
Wistia is always the best choice
Wistia is being used to test the effectiveness of video in our marketing. Having the ability to insert links and turnstiles lets us leverage one video across tons of pages and test how our customers want to interact with us.
- Instruct us on best accessibility features needed.
- Track views and interactions.
- Deploy one video in multiple ways.
- Organize multiple project.
- Share videos without the ads and obtuse tracking of YouTube.
- Getting notes from stakeholders, right now it's a little hard for them to find that feature.
- Change the branding (colors of the player) for multiple videos.
- You're mostly perfect so I don't think too hard about this, haha.
March 10, 2020
Great and affordable video hosting platform
Our organization uses Wistia as the primary video storage for our commercial facing videos. This includes but is not limited to new product deep dives, vertical highlights, customer testimonials, and corporate overviews. We organize it by stream and pull the videos through visibly to the customer on the website, in portals, and a variety of other areas.
- Ease of use
- Changing thumbnails
- Embedding on webpages
- Editing / trimming
- Only one level folder structure
February 29, 2020
The Wonderful World of Wistia
Wistia is used at our organization, mainly within the marketing department, as a means of hosting public-facing marketing videos on our website. The software allows us to duplicate our videos that are also posted on YouTube, without SEO-related penalty. We embed these videos on our website and can customize their look and feel, so they are on-brand. We can give our website users a good experience because they do not have to deal with advertisements as you may have to with embedded YouTube videos. The analytics behind the software also help us understand how well our videos are performing, where there is a drop-off, etc., and we can then report out to department managers and make recommendations for further content ideas.
- Custom branding - Wistia lets you match your brand colors via HTML hex code so you can be sure it is on-brand.
- The analytics behind each video is fascinating and help you truly understand how well your videos perform if they are engaging and hold the audience's attention.
- Various types of calls to action - you can create small pop-up calls to action throughout the video, calls to action at the end, you can ask for email/user info before during or after viewing the video. It helps with the top of the funnel lead gen.
- Price point - they made some changes to their pricing model, and while I still feel it is the best value for what you get, non-profit pricing would be nice.
- Perhaps some deeper SEO capabilities
- Perhaps some deeper insight on users - referral source, etc.
February 27, 2020
Incredible Video Hosting Service With Tons Of Functionality!
I use Wistia when I create videos for my digital training products. It is incredibly user-friendly. I embed my Wistia videos into optimize press. I have thousands of students, so if my website goes down,
I can add them directly to the Wistia platform so they can still use the training product without interruption.
- Wistia’s embed codes completely automate video SEO.
- Videos are automatically scaled to fit any screen size.
- Drag and drop organization.
- Wistia places no ads whatsoever on user videos.
- Wistia is pricey for the professional platform.
- At times it wasn't 100% intuitive, but after some playing around, I was able to figure it out.
- Customization options are minimal.
February 26, 2020
Wistia Wins
The entire organization uses Wistia to host all of our online content across multiple platforms. We are able to hold our over 1,000 training videos, social media content, and testimonials easily in one place. It helps that we are able to replace videos yet still build on top of our stats, as well.
- Customer service.
- Video hosting.
- Show ID's on page.
- Easier access to changing thumbnails.
February 03, 2020
Wistia makes managing and distributing video so simple
Our organization uses Wistia to host the majority of our videos. The videos are primarily public-facing training videos, but we are also presently using Wistia to host Marketing, Sales, Demo, and Customer Success videos. We have also used the service to previously hosting internal videos. Wistia is reasonably priced and quite easy to use. Loading videos is, straightforward and embedding them in our Help Center (previously Zendesk and now Intercom) is simple and makes it so much easier to serve customers. Currently, we are hosting at approx. 95 videos.
- Super simple to add videos via drag and drop
- Embedding is simple
- Pricing is going up and seems a bit higher than I would like, though still a good deal.
- Adding quizzing would be interesting.
September 24, 2019
Capture Prospects' Attention Easily with Email Video from Wistia
When we started looking into how we could add video to our email outreach, we immediately found Wistia and began using it to cut through the clutter for our email prospects. Additionally, we began using Soapbox by Wistia when that became available, due to how easily you can save brand information on it. Essentially, Wistia is used by our entire marketing and sales teams to capture the attention of prospects with custom-made videos.
- Very simple and easy to use.
- Videos can be customized to your brand's look and feel.
- Wistia shares many best practices that help you craft engaging videos.
- Would be nice to have more performance data.
- There can always be more editing capabilities.
- As it gets more successful, business plans get more expensive.
Applifast uses Wistia to host our videos for use in a variety of media marketing. We share video links with our clients so that they can effortlessly watch our videos, which is especially useful to get around websites that are not whitelisted.
Once the videos are uploaded, I send the sales team a link to each new video, and they share that link with their clients as they see fit. It's a great sales tool.
Once the videos are uploaded, I send the sales team a link to each new video, and they share that link with their clients as they see fit. It's a great sales tool.
- I like the fact I can make a tweak to the video, description, etc., and I can upload the revision seamlessly without having to delete the old video, upload a new video, activate the SEO words again, etc.
- The billing is simplified -- it's easy to forward as a PDF or print it out and hand it over to the finance dept.
- Best of all, these guys are quirky and unique. Their content, eblasts, etc. are entertaining and are a welcomed addition to the normally boring emails that pop up in my email list.
- Keep up the great work -- be yourself Wistia... it's working!
- I would like to see a more organized way to catalog my uploaded videos in groups or folders. Perhaps there already is and I just haven't discovered it yet.
February 25, 2019
Wistia's worth it
We use Wistia for video hosting, lead capture, and analytics. We love the platform and have relied on it for as long as we've been around. Their team is committed to constantly improving their product, and they provide an amazing example of thought leadership and customer success. We are grateful Wistia serves so well!
- Customization—you can easily add CTAs, adjust the preview, colors, and more within the Wistia player
- Analytics—Wistia provides helpful insight into video watching habits that you can tie into a CRM, like HubSpot, to make really actionable
- Education—the Wistia library and community is extensive
- Expensive
- Hosting threshold could be prohibitive
- Customizing embeds
February 21, 2019
The Best You Can Get!
Wistia provides training and information videos to both clients and employees. The use of videos enables us to get uniform information distributed in a consistent way and make certain that our message is heard in the correct way.
- Wistia enables us to organize videos into "projects." That's helpful from an organization standpoint.
- Wistia makes it extremely easy to upload and then sort videos by the project with which you are working.
- It is extremely easy to embed videos into your website. Easy cut and paste
- The variety of players is limited for paid users. I would like to see more offerings.
Video content is very compelling. As a marketing service consultant, I have used Wistia to showcase design examples to help prospects understand my innovative approach to solution design. In one example I use a versatile Marketo template that I created to solve some of the typical problems encountered with guided templates. The demo shows how the solution will meet their business need. At the end, I offer them the opportunity to register for a free template download, which is the conversion call to action.
- First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
- Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
- They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
- Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
- Their pricing structure limits the number of videos to host. It would be nice if they had a two-tiered structure for low cost hosting of older/archive content that is accessed very infrequently, and their usual pricing for current/active content.
February 08, 2019
Video/image platform full of capability
Wistia is a great hosting platform to organize videos into different projects and maintain control of your content without a big mess. There are different levels of users to give everyone on your team the correct access to your videos. Statistics allow you to see in-depth stats about each individual video. You can leave comments on or off and change the colors and surrounding look of your video player. Many embed options allow you to post your videos on many platforms. Wistia is a truly custom video player that comes at a cost.
- Great video player customization
- Different levels of user privileges
- Vast embed options
- Amazing video statistics
- Frequent updates adding new features
- Expensive
- Limited video organization
- Lots of email notifications that need to be turned off and organized
November 27, 2018
Great for Marketing Videos
We use Wistia to host our demo and customer testimonial videos across our website. We use the thumbnail feature to send the videos in emails, the heat map feature for our sales team to know which leads have watched which parts of what videos, the playlist feature on the website, and lead capture feature. We use the HubSpot integration; we selected Wistia because we were looking for a platform that would allow us to integrate our video platform with our website and CRM.
- Customizable video formatting - choose the layout, colors, playlist style, etc. - makes it easy to have your videos match the style of your website.
- Love the Soapbox integration for our sales team.
- The playlist configurations options and execution are the best I've seen in any platform.
- The fact that there's a HubSpot integration is huge for us.
- The pricing is steep compared to similar platforms. But, I still pay it, because it's better than other platforms.
- Once you get above a certain threshold, they charge extra for additional videos.
- If you want to put the same video in multiple projects, it counts as multiple videos for your pricing.
June 19, 2018
Most user-friendly video repository you'll find
We use Wistia in our sales and marketing departments, as well as for internal/external training videos. Wistia is an incredibly user-friendly tool that we use both to create one-on-one email videos (a product called Soapbox) as well as have a central repository to store all of our video content that can be shared via Slack and other social channels with a few clicks.
- I absolutely love their brand and customer service. One of the best buying and customer journeys I've ever had for a SaaS product or otherwise.
- The UI and UX is on-point -- it's incredibly easy to use out of the box with zero learning curve.
- They have a huge library of interesting resources to learn new video-related skills, as well as a comprehensive help library.
- Honestly, I can't think of a single complaint. Our whole team loves Wistia.